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| bradpankop@gmail.com | 310.985.2702 |
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| I am an experienced User Interface Designer located in Santa Monica, CA, specializing in providing user-centric designs for all facets of the web. |
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| Portfolio » Edmunds, Inc. | download my resume (pdf) | View my LinkedIn profile |
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Edmunds, Inc. |
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Mazda Superbowl Promo | ||||
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| I worked on several site enhancements and feature additions with Edmunds in an effort to increase the usability of the overall site experience. | One of my first challenges at Edmunds was to create a landing page for Mazda’s Year End Sales Event promoting their awarded lineup of vehicles that would be the focus of their traffic for their Superbowl ad campaign. | |||||||||
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| Landing Page | Initial Wireframe | ||||||||||
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Consumer Testing Product Search |
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Detail Page Design Enhancements | |||||||
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| A design exploration enhancing the look, feel and usability of the search experience was developed for user testing that I also coordinated and conducted. |
Through several projects, the Edmunds team took several consumer test findings and was able to incorporate key improvements to the exisiting site structure for improved usability. | |||||||||
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| Homepage Search Widget | Search Results Page | Detail Page WIreframe | |||||||||
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| View Live Page | ||||||||||
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